How to Use Influencer Marketing to Grow a Fashion Business.
This Article is for You if:
- You want to know what is Influencer Marketing and if it can help your Fashion Business.
- You are just starting out your Fashion Business and you want to know the easiest and quickest way to get your first sale!
- You are a Fashion Brand or Business selling products or services and you are looking for Influencers to Grow your Fashion Business.
Want to know what is Influencer Marketing?
Are you just starting our your online boutique selling fashion brands or your clothing line and want to make your first sale?
Are you a Fashion Brand or Business (whether you are selling products or services) looking for Influencers to Scale your Business?
If you answered YES, to my questions above this article will definitely help you.
In this article, I will explain you How to use Influencer Marketing to Start or Grow your Fashion Business and create consistent sales every day.
I will also share with you my experience as a Influencer (you can check my Instagram profile @ebooks4fashion) and my experience as a Jewelry Brand (you can check my jewelry company Instagram profile @maidenart) been working with Influencers for a long time.
Are you ready?
What is Influencer Marketing ?
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people who are seen as EXPERTS in their fields.
Influencers are not only celebrities but also common people who have positioned themselves as the Experts in what they do.
For example: Chiara Ferragni is a influencer, fashion blogger and digital creator who has positioned herself as the first Blogger and Influencer in the field of Fashion. She the most renowned fashion blogger in the world.
If you want, check out who are the Top Five Fashion Influencers on Youtube, too.
So, now that you know what is Influencer Marketing, you must learn How to Use Influencer Marketing to Grow your Fashion Brand and Business exponentially.
But before going on, I want you to check out our latest Ebook and Workshop about:
How to Pitch Fashion Bloggers, Influencers, Editors - Ebook/Workshop.
Everything you need to know to pitch the right fashion bloggers, influencers and editors for Fashion Business + Bonus.
This Special Package will help you to write your pitch to the right Fashion Bloggers, Influencers and Magazine for your Fashion Business, whether you are selling Fashion Products or Fashion Services.
Here's what our students say:
"This is so great! Exactly what i was looking for as I'm busy to take the next steps in my Fashion Business and want to grow! Thanks again"
Lilly Chou Designs and Fashion
@Lillychoudesign - Eindhoven, Noord-Brabant
And Now Let's Dive in about : How to Use Influencer Marketing to Grow your Fashion Business.
Influencers can help you growing your Fashion Business and make your First Sale in 3 Ways:
- They can create an article/blog post about your product or service, including videos and pictures of the your fashion product or service.
- They can share information promoting you on their social media accounts, for example, publicizing a product you have sent them or a service you offered them.
- Giving you access to their site so you can write a Guest Post on their Blog.
Now, let's understand 3 Most Important Steps to Leverage Influencer Marketing to make your First Sale or to Grow your Sales Consistently in your Fashion Business:
- Define your Goals.
- Define your Dream Customers.
- Find the Right Influencers.
Define your Goals.
First of all, you must define your Goals. You must understand first WHY you want to create an Influencer Marketing Campaign.
What are your goals?
Do you want to bring traffic to your website?
Do you want to increase your Brand Awareness?
Do you want to increase your email list?
Do you want to make your first Sale?
Do you want to increase your followers?
Once you have clear your goals, you can start planning your campaign. This is an essential step for the Success of your Influencer Marketing campaign.
Define your Dream Customers.
Who are your Dream Customers? If you don't know who is your Ideal Customers, you won't find the right Influencers for your Brand.
If you are struggling about understanding who is your Ideal Customer, please feel free to check my previous article about it.
Once you know exactly who is your Dream Customer, you can start searching for Influencers who have the same or similar audience as yours.
Find the Right Influencers.
Now, it's the best part. You can now find the Right Influencers for your Fashion Business.
I guess you are wondering, where do I find them?
My personal suggestion is to use a Influencer Marketing Platform like Intellifluence.
On Intellifluence, you can promote your Fashion products or services with trusted influencers.
Intellifluence is an influencer marketing platform that helps brands and influencers collaborate with ease.
They are also home of the largest warm influencer network in the world, meaning each one of their influencers has joined on their own and is ready to partner with brands.
I recommend Intellifluence, because I use myself as an Influencer and also for my jewelry brand Maiden-Art.
You can use Intellifluence for Influencer Discovery, Payments and messaging tools built-in so you never have to go off-platform.
You can maximize your budget with the best dollar-to-real influencer ratio in the industry. This means that you can create Influencer Marketing campaign accordingly to your budget or you can find Influencers that work also with brands sending them free products.
So you can choose the Influencer that works best for you.
Want to know more?
Check out my Video Interview for Intellifluence.
Now, it's your Turn!
What do you think of Influencer Marketing?
Are you using it in your Fashion Business?
I'd love to hear your thoughts, please feel free to share them in the comments below.
Looking forward to hearing from you!
p.s. Need assistance with your Influencer Marketing Campaign? Check our WhatsApp Coaching and Consulting Service.